6a – 10a – The Coyote Morning Show with Crystal
3p – 6p – The James Clay Show

COLLEGE BASKETBALL TONIGHT, MIZZOU IS AT #1 TENNESSEE. THE LADY TIGERS FELL AT LSU LAST NIGHT.

GAME 2 FOR THE BLUES SINCE THE ALL STAR BREAK TONIGHT AT FLORIDA. THEY COME OFF A NICE WIN AT COLUMBUS OVER THE WEEKEND. BLUES ARE IN 6TH PLACE IN THE CENTRAL DIVISION, THEY ARE ON THE OUTSIDE OF THE PLAYOFF SPOTS, BUT NOT OUT OF THE RACE. BLUES HAVE A TOUGH SCHEDULE COMING UP, WITH 7 OF THEIR NEXT 10 ON THE ROAD.

IT DOESN’T FEEL LIKE IT BUT THE BOYS OF SUMMER ARE ABOUT READY TO SWING INTO ACTION. CARDINALS AND ROYALS PITCHERS AND CATCHERS ARE SCHEDULED TO REPORT TO SPRING TRAINING NEXT TUESDAY.

SUPER BOWL 53 WAS THE LOWEST SCORING SUPER BOWL IN HISTORY, AND EARLY RATINGS REPORTS SHOW THE GAME WAS A DUD IN THE RATINGS TOO. RATINGS HIT A 10 YEAR LOW, DOWN 5 PERCENT FROM LAST YEARS GAME, AND THE LOWEST NUMBERS SINCE ’09. LAST YEARS GAME HAD OVER 103 MILLION VIEWERS. THE SUPER BOWL IS USUALLY THE MOST WATCHED EVENTS EVERY YEAR, AND DESPITE THE LOW RATINGS, WILL PROBABLY TOP THE LIST AGAIN THIS YEAR, DESPITE THE BAD NUMBERS.

HOW MUCH DO YOU SUPPOSE IT WOULD HAVE COST TO BUY A COMMERCIAL DURING THE SUPER BOWL? THIS YEAR CBS WAS CHARGING A RECORD 5.25 MILLION FOR A 30 SECOND SPOT- THAT IS ABOUT 175 THOUSAND DOLLARS A SECOND. THE PRICE IS UP JUST A TIC FROM LAST YEAR. IN THE LAST DECADE THE COST FOR A SUPER BOWL ADD HAS ALMOST DOUBLED. THE VERY FIRST SUPER BOWL ADS COST ABOUT 40 THOUSAND, THAT WAS 1967